Nishat Group has signed a strategic cooperation agreement with LUXEED, a premium Chinese electric vehicle brand, to bring the brand to Pakistan. The signing took place in Wuhu, China, and the news was reported on 22 October 2026. This is an MoU only. No model, price, launch date or assembly plan has been announced for Pakistan. Here is what is known about the deal and about LUXEED.
What the Agreement Says
- Nishat Group and LUXEED signed a “strategic cooperation agreement” in Wuhu, according to Dawn’s branded content, PakWheels and Digital Pakistan.
- The aim is to introduce the LUXEED brand in Pakistan and develop a wider new energy mobility ecosystem, covering products, services and after-sales support.
- Nishat Group says buyers should get the same standard of availability, after-sales support and trust that they expect from its other businesses.
- Nishat Group says details will be announced “at a later stage.”
The Dawn page is marked as branded content from Nishat Group, which means it is an advertisement and not Dawn’s own reporting. None of the reports I read name the people who signed or give the exact signing date. LUXEED held its global brand launch in Wuhu on 21 October, according to the Dawn page.
What Has Not Been Announced
- Models: None named for Pakistan.
- Price: Not given.
- Launch date: Not given.
- Local assembly: Not confirmed. PakWheels says it is not known whether the cars will arrive fully built or be assembled locally.
- Investment: No figure is given for LUXEED. Nishat’s earlier OMODA and JAECOO venture, which includes assembly in Faisalabad, is reported separately with a $100 million investment. The reports do not say this applies to LUXEED.
What Is LUXEED?
LUXEED is a premium EV brand created by Chery and Huawei. PakWheels says it launched in China in 2023 with the S7 sedan and works under Huawei’s Harmony Intelligent Mobility Alliance.
- Chery handles development and manufacturing.
- Huawei supplies the HarmonyOS smart cockpit, the Qiankun ADS driver assistance system and digital drive technology.
China is its main market. PakWheels reports that its first overseas dealer deal was signed in 2026 with UAE-based Omeir Bin Youssef Group, with a formal UAE launch planned for 2027.
LUXEED Models in China
| Model | Type | Claimed range (CLTC) | Starting price in China |
|---|---|---|---|
| S7 | Executive electric sedan | Up to 855 km | About 229,800 yuan (about $32,000) |
| R7 | Coupe-SUV (battery or range-extender) | Up to about 800 km (battery version) | About 249,800 yuan (about $35,000) |
| V9 | Seven-seat luxury MPV (range-extender) | Not given | About 389,800 yuan (about $55,000) |
| RX | Sporty premium SUV (battery) | Up to about 852 km | About 259,800 yuan (about $36,000) |
These are Chinese-market figures from PakWheels. They are not Pakistan prices, and CLTC is a Chinese test standard that usually shows higher range than real driving. Taxes, shipping and import duties would make prices in Pakistan very different.
Which Cars Could It Compete With?
PakWheels names these premium EVs already sold in Pakistan, with its price estimates:
- AVATR 07: Rs20 to 22 million
- AVATR 11: Rs27 to 29 million
- XPeng G6: Rs14.5 to 18.5 million
- Zeekr 7X: Rs25 to 27 million
PakWheels says the R7 or RX would compete mainly with these SUVs. That is the publication’s opinion, since no LUXEED model has been confirmed for Pakistan.
Nishat Group’s Car Business
Nishat Group’s NexGen Auto introduced OMODA and JAECOO in Pakistan in August 2025, with a reported $100 million investment and local assembly in Faisalabad, according to Dawn’s branded content and Digital Pakistan.
What It Means for Buyers
- Nothing can be bought yet. The deal is an early step.
- Prices and models are unknown, so do not pay any booking amount to anyone claiming to take LUXEED orders.
- Watch for announcements from Nishat Group on its official channels.
Frequently Asked Questions
What did Nishat Group sign?
A strategic cooperation agreement (MoU) with LUXEED, signed in Wuhu, China.
What is LUXEED?
A premium EV brand from Chery and Huawei, launched in China in 2023.
Which models are coming to Pakistan?
None have been announced.
How much will they cost?
No Pakistan price has been announced.
Will the cars be made in Pakistan?
Not confirmed.
When will they launch?
No date has been given.
The MoU shows Nishat Group wants a place in Pakistan’s premium EV market, but buyers will need to wait for models, prices and a launch date.
