Coca-Cola Introduces Limited Edition Variant Called “Coca-Cola Ultimate” For ‘League of Legends’:
Coca-Cola and Riot Games, a well-known video game company, have collaborated to introduce a special edition flavor called “Coca-Cola Ultimate.” This particular flavor aims to appeal to the gaming community, which has become a significant target market for food and beverage brands.
Starting on June 12th, the Ultimate flavor will be made available in the United States and Canada, in both regular and sugar-free variations. Additionally, it will be launched globally within this week. Coca-Cola has been introducing unique flavors for some time now, although the specific ingredients used in these beverages remain undisclosed. However, the company assures that the distinctive Coca-Cola taste is always maintained, with the innovative flavors accounting for approximately 10% of the overall flavor profile.